Big changes with Google AdWords are coming.
Posted by Andy Crofford
Changes are coming.
There are going to be some pretty big updates to Google Adwords. Here is the meat of the update:
- Quality Score will now be more accurate because it will be calculated at the time of each search query
- Keywords will no longer be marked ‘inactive for search’
- ‘First page bid’ will replace ‘minimum bid’ in your account
You can read more about this on the AdWords Blog. It will be interesting to see how people adapt to these changes. That is one thing you can always count on with Google, things will change.
From an end user prospective I think the changes are good. Google is always looking to improve the end user experience and I think this is another move in their effort to do just that.
What does everyone else think?
dcr Says:
August 26th, 2008 at 1:32 pm
I guess we’ll see how these changes work out. Except for the Quality Score, it sounds like the other two changes are mainly a matter of semantics.
I’d bet that “first page bid” is really designed to get advertisers to bid higher!
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