PRODUCTIVE PARTNERS: Bloggers and Marketers
Blogging and Marketing
This is a Guest Post by Scott Ford. He currently does not have a website but loves to write, loves business, and has graced with his presence.
Since the advent of Affiliate Marketing and Affiliate Programs, it seems like bloggers and marketers or product owners have become each others best friends. Bloggers love marketers because they provide a very lucrative way to make money online. And in the same manner, Marketers are enamored by the most skillful bloggers and their blogs. It’s these bloggers (or affiliates) that make it possible for marketers to advertise their products and pay only on a per output basis. In essence, the relationship between the blogger and the product owner is a win-win situation.
As mentioned, it is through the magic of Affiliate Marketing that Affiliates and Marketers find their common ground. This internet marketing strategy is often referred to as blog marketing. But, what exactly is blog marketing?
Blog Marketing Defined
Blog Marketing is an internet marketing strategy where blogs are utilized by marketers as a way to get their products and services known. These marketers work in tandem with blog owners. The blog owners agree to post ads on their websites. They are then compensated each time a visitor to their site clicks on a marketer’s advertisement. This method of compensation is also referred to as a pay per click method. Other compensation methods include pay per lead and pay per sale.
Write for an Audience
Since bloggers are paid on a pay per click basis. They must then find ways to get as much clicks as they can. The fastest way to do this is by generating more interest or traffic to your site. There are several ways of increasing daily hits to your website and one of them is by blogging about general interest pieces. That means you have blog about items that will make the internet surfing public want to read your posts.
Make the Ads Feel like a Part of Your Site
Another way of increasing your number of clicks is by formatting your blog to cater to your marketer’s ads. Make it seem like their ads are a part of your site. Visitors should not be made to feel that they are just clicking random advertisement. The more they seem like an extension of your site. The more clicks you get. Most of the time, you won’t have to worry about this. Advertisement program like Google AdSense sends crawlers to your site to determine the content of your blog. They then place ads that match the content of your site.
Filed Under: Guest Posts
Was this one a guest post? Anyway, some good tips here. You just have to be careful that you’re not encouraging clicks in any way, as that can get you kicked out of some programs, like AdSense. When marketers are paying per click, they want to increase the chances of getting value from those clicks. So, anything that encourages people to just click on things will reduce the value of those clicks to the marketer. If someone clicks on an ad that has no interest in the product and is “just helping their friend out,” that’s something of no value to the seller. Bear in mind that, even in programs that might not specifically tell you not to encourage clicks, if you’re steering bad traffic to a marketer’s site, the odds are that the marketer is going to stop advertising on your site because he’s not getting any type of value for his money. So, the best bet for your own self-interest is to do your best to make sure you’re bringing quality traffic to a merchant. The more value you bring to a merchant in terms of increasing his sales, the more likely he will continue on as an advertiser. Keep in mind that with Google AdSense, advertisers can target certain sites so that their ads will appear on those sites. And, they will drop sites from their advertising portfolio if they don’t bring them quality traffic.